The Art of Gokaincho

Giving a New Life to Tradition

Exploring the Art of Gokaincho

How to Craft

Transform Your Monthly Tamatebaco into a Gokainchō

A Mindful Way to Cherish Your Journey

At She’s, we offer a unique experience deepens customer engagement while promoting environmental sustainability. Our Tamatebaco packaging is designed to be repurposed into a personal Gokainchō, crafted from

hand-dyed Somé-Yūzen washi, each package is a work of art, dyed by artisans one color at a time.

How to Enjoy

Giving a New Life to Tamatebaco

Tamatebaco’s Wrapping Paper:

A Canvas of Japanese Artistry

Our Tamatebaco wrapping paper is more than just packaging—

it is a piece of Japanese artistry, infused with tradition and craftsmanship.

Instead of discarding its beauty, we invite you to give it new life—

turning it into your own Gokainchō.

A Step by Step Creative Guide

Bringing Your Gokainchō to Life

1. Cut, Paste & Craft –

Start by making your own Goka Inchō.

You can use your favorite notebok, or recycle materials from She’s packaging to craft a personalized book.

2. Savor Wagashi –

Each time you receive a She’s Wagashi subscription box or visit a Wagashi shop, document the experience in your Gokain chō.

3. Draw & Decorate –

Drawing illustrations, cutting and pasting packaging materials, and crafting a personalized collection of Wagashi memories

4. Write & Reflect –

Write tasting notes, thoughts on the

Wagashi’s history, or even sketch your impressions.

5. Share & Connect –

6. Share & Connect –

Share your Wagashi journey with She's and fellow enthusiasts; exchange stories, impressions, and creative pages from your Gokain chō

Start Your

Gokainchō Journey Here!

Over time, this will become a beautiful collection of your Wagashi journey
—one that tells a story with every page!

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Tokyo Box
March 2025

Paste the Gokain stamp included with your She’s Tamatebaco or illustrate your original Gokain stamp

1. Write the box name & month to keep track of your Wagashi experiences.

Personalize it! Add small notes, stickers, or drawings to make it uniquely yours.

3. She's Monthly Gokain Stamp

Over time, this will become a beautiful collection of your Wagashi journey—one that tells a story with every page!

2. Over time, this will become a beautiful collection of your Wagashi journey
—one that tells a story with every page!

Inspiration No.1

How to Start Your First Page

Inspirations

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甘美な旅の記録をご菓印帳に残そう

What is Gokainchō ?

Collecting Sweet Memories, Savoring Every Moment

Gokainchō is a special notebook to capture memories of Wagashi through

all five senses transforming it into your own "Personal Wagashi Journal."

Through Goka Inchō, we embrace the art of mindful appreciation, making every Wagashi experience a moment to be truly treasured.

御菓印

Gokain

A unique stamp given by Wagashi shops, inspired by the traditional Goshuin from Japanese temples and shrines. Each stamp represents the shop’s craftsmanship and history

What is Goshuin?

ご菓印と御朱印

Gokain & Goshuin

Goka-in and Gokainchō are unique concepts inspired by Japan’s traditional Goshuin culture, where visitors collect stamps (Goshuin) from temples and shrines in a dedicated stamp book (Goshuinchō). Instead of religious sites, this Gokain concept are centered around Wagashi, allowing enthusiasts to document their sweet journeys in a meaningful and artistic way.

御朱印

Goshuin

Sacred stamps received at temples and shrines in Japan, traditionally written by monks in calligraphy with a red seal, as proof of a visit and a form of spiritual connection, often collected in a special book called a Goshuin-chō

The Art of Japanese

Hand Writing

Hokusai, Shodo and Haiku

日本の書道の美とその先へ...

The Art of Japanese Calligraphy

Handwriting in Japan is more than a means of communication—
From the bold strokes of Shodo that express one's inner state, to the delicate beauty of Haiku that captures the essence of a single moment,

and even Hokusai's masterful brushwork that transcended time, the art of writing in Japan has long been intertwined with aesthetics, mindfulness, and cultural heritage.