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Bring You Closer to the Heart of Japan


Giving a New Life to Tradition
Exploring the Art of Gokaincho







How to Craft
Transform Your Monthly Tamatebaco into a Gokainchō
A Mindful Way to Cherish Your Journey
At She’s, we offer a unique experience deepens customer engagement while promoting environmental sustainability. Our Tamatebaco packaging is designed to be repurposed into a personal Gokainchō, crafted from
hand-dyed Somé-Yūzen washi, each package is a work of art, dyed by artisans one color at a time.










How to Enjoy







Giving a New Life to Tamatebaco
Tamatebaco’s Wrapping Paper:
A Canvas of Japanese Artistry
Our Tamatebaco wrapping paper is more than just packaging—
it is a piece of Japanese artistry, infused with tradition and craftsmanship.
Instead of discarding its beauty, we invite you to give it new life—
turning it into your own Gokainchō.





A Step by Step Creative Guide
Bringing Your Gokainchō to Life



1.
Cut, Paste & Craft –

Start by making your own Goka Inchō.
You can use your favorite notebok, or recycle materials from She’s packaging to craft a personalized book.

2.
Savor Wagashi –

Each time you receive a She’s Wagashi subscription box or visit a Wagashi shop, document the experience in your Gokain chō.

3. Draw & Decorate –

Drawing illustrations, cutting and pasting packaging materials, and crafting a personalized collection of Wagashi memories

4. Write & Reflect –

Write tasting notes, thoughts on the
Wagashi’s history, or even sketch your impressions.

5. Share & Connect –


6. Share & Connect –

Share your Wagashi journey with She's and fellow enthusiasts; exchange stories, impressions, and creative pages from your Gokain chō




Start Your
Gokainchō Journey Here!
Over time, this will become a beautiful collection of your Wagashi journey
—one that tells a story with every page!







甘美な旅の記録をご菓印帳に残そう

What is Gokainchō ?
Collecting Sweet Memories, Savoring Every Moment
Gokainchō is a special notebook to capture memories of Wagashi through
all five senses transforming it into your own "Personal Wagashi Journal."
Through Goka Inchō, we embrace the art of mindful appreciation, making every Wagashi experience a moment to be truly treasured.





御菓印
Gokain
A unique stamp given by Wagashi shops, inspired by the traditional Goshuin from Japanese temples and shrines. Each stamp represents the shop’s craftsmanship and history

What is Goshuin?
ご菓印と御朱印
Gokain & Goshuin

Goka-in and Gokainchō are unique concepts inspired by Japan’s traditional Goshuin culture, where visitors collect stamps (Goshuin) from temples and shrines in a dedicated stamp book (Goshuinchō). Instead of religious sites, this Gokain concept are centered around Wagashi, allowing enthusiasts to document their sweet journeys in a meaningful and artistic way.






御朱印
Goshuin
Sacred stamps received at temples and shrines in Japan, traditionally written by monks in calligraphy with a red seal, as proof of a visit and a form of spiritual connection, often collected in a special book called a Goshuin-chō

The Art of Japanese
Hand Writing




Hokusai, Shodo and Haiku
日本の書道の美とその先へ...
The Art of Japanese Calligraphy
Handwriting in Japan is more than a means of communication—
From the bold strokes of Shodo that express one's inner state, to the delicate beauty of Haiku that captures the essence of a single moment,
and even Hokusai's masterful brushwork that transcended time, the art of writing in Japan has long been intertwined with aesthetics, mindfulness, and cultural heritage.

Experience the Art



Describe your image

Describe your image

Describe your image

Describe your image




