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​From a Small Café to a Global Dream

She’s was Born 

To Connect the World Through Sweets

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Our Shared Love for Western Pastries

Where it All Began

It All Started in A Small Café

In the heart of our small café, the scent of freshly baked cakes and brewed coffee filled the air. Every day, we experimented with flavors, decorations,

and techniques—trying to perfect each creation for our royal customers.

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A Seed of Inspiration

How a Small Café Shaped She’s

Challenges and Discoveries We Learned

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The Struggle for Knowledge

The Waste

We Couldn't Ignore

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The Creative Spark

from Customers

Finding reliable recipes and opportunities to access Western confectionery knowledge was limited and challenging

Freshly prepared fruits, sponge cake trimmings, and leftover egg whites from baking often resulted in scraps too good to waste. We sought a better way to give them new life

We discovered that customers also wanted to participate in the creative process. Their desire to design cakes opened our eyes to the potential of sharing creative ideas

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A Seed of Inspiration Sparked

From Pastries to Wagashi

The Moment of Realization

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As we delved into the world of pastry-making, our passion took us on journeys abroad, including Europe. While seeking knowledge about Western confections, we encountered people with a deep curiosity for Japanese culture. This opportunity made us realize that, just as we were exploring Western sweets, there might be others longing to discover Wagashi. With a love for all sweets, we began exploring the possibility of sharing our roots—Wagashi with the world.

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Blooming Seeds into She's

Sharing the Art of Wagashi 

 She's was Born

When we discovered the world of Wagashi, we saw an opportunity to create a new value

by applying what we had learned from pastry-making. We aspire to build a brand where global confectionery cultures 

connect and consumers actively participate in shaping the future of sweets.

A Global Platform for Confectionery Learners

Beyond sharing the charm and traditional craftsmanship of Wagashi,

we aim to foster a learning community in the world of sweets across borders, creating new discoveries in confectionery making

Sustainable Sweets for the Future

We aim to offer long-lasting sweets with minimal food waste crafted by Japanese artisans, proposing new possibilities for confectionery and nurturing a culture of sustainability in sweets

Co-Creating with Cusomers

We aspire to build a brand where global confectionery cultures connect, consumers actively participate in shaping the future of sweets, and innovative ideas contribute to a world with less food waste.

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A Treasure Box Carrying Japan's Heart

The Tamatebaco Experience:

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Ideas, Traditions, Craftsmanship Interwine

Inspired by the rich traditions of Japanese Wagashi and the innovation of

Western sweets, we created "Tamatebaco"—not just a box of confections, but a gateway to experiencing the timeless beauty of Japan. Drawing inspiration from the mythical Tamatebaco, each box carries a story waiting to be unveiled, filled with Japanese culture, craftsmanship,

and wonder. We hope this box blossoms into a platform garden where tradition and

innovation flourish, carrying Japan’s heart to the world

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A Story Behind the Name She's

The Essence of She's

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The name 'She’s' embodies elegance, strength, and timeless beauty, inspired by the

word 'Seeds.' It reflects our vision of a community where the seeds of cultural tradition

and creativity come together and bloom.

Blooming Seeds into She's

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Discover

Tamatebaco

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We are She's

Inspired by Tradition, Guided by Heart

Our Passion

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Our Philosophy

The Art and Heart Behind She's

At She’s, we are committed to sharing the finest Wagashi experience that embody 

craftsmanship, authenticity, sustainability, and cultural harmony.

Every piece of Wagashi we choose is more than just a sweet— it carries a story, a tradition, and a connection to the heart of Japan.

1. Timeless Craftsmanship

 Honoring traditional artistry with every piece​

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2. Zen Experience

Providing a genuine experience of Japanese elegance

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3. Sustainable Traditions

Supporting local resources with mindful practices

4. Cultural Harmony

Building connections between cultures through

the art of Wagashi​

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Experience Zen 

with She's

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Luxurious

Wagashi Journey

Tokyo Box

She's Atelier

What's Coming Next

She's Exclusive Members

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Join She's

Next Month's Journey

Discovering Japan's Sweet Spirit

Heart of Wagashi

Matcha:

The Art of Wabi Sabi

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A Story of She's

About Us

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@shes.tasteofzen

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