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Bring You Closer to the Heart of Japan
From a Small Café to a Global Dream
—She’s was Born
To Connect the World Through Sweets
Our Shared Love for Western Pastries
Where it All Began
It All Started in A Small Café
In the heart of our small café, the scent of freshly baked cakes and brewed coffee filled the air. Every day, we experimented with flavors, decorations,
and techniques—trying to perfect each creation for our royal customers.
A Seed of Inspiration
How a Small Café Shaped She’s
Challenges and Discoveries We Learned
The Struggle for Knowledge
The Waste
We Couldn't Ignore
The Creative Spark
from Customers
Finding reliable recipes and opportunities to access Western confectionery knowledge was limited and challenging
Freshly prepared fruits, sponge cake trimmings, and leftover egg whites from baking often resulted in scraps too good to waste. We sought a better way to give them new life
We discovered that customers also wanted to participate in the creative process. Their desire to design cakes opened our eyes to the potential of sharing creative ideas
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A Seed of Inspiration Sparked
From Pastries to Wagashi
The Moment of Realization
As we delved into the world of pastry-making, our passion took us on journeys abroad, including Europe. While seeking knowledge about Western confections, we encountered people with a deep curiosity for Japanese culture. This opportunity made us realize that, just as we were exploring Western sweets, there might be others longing to discover Wagashi. With a love for all sweets, we began exploring the possibility of sharing our roots—Wagashi with the world.
Blooming Seeds into She's
Sharing the Art of Wagashi
She's was Born
When we discovered the world of Wagashi, we saw an opportunity to create a new value
by applying what we had learned from pastry-making. We aspire to build a brand where global confectionery cultures
connect and consumers actively participate in shaping the future of sweets.
A Global Platform for Confectionery Learners
Beyond sharing the charm and traditional craftsmanship of Wagashi,
we aim to foster a learning community in the world of sweets across borders, creating new discoveries in confectionery making
Sustainable Sweets for the Future
We aim to offer long-lasting sweets with minimal food waste crafted by Japanese artisans, proposing new possibilities for confectionery and nurturing a culture of sustainability in sweets
Co-Creating with Cusomers
We aspire to build a brand where global confectionery cultures connect, consumers actively participate in shaping the future of sweets, and innovative ideas contribute to a world with less food waste.
A Treasure Box Carrying Japan's Heart
The Tamatebaco Experience:
Ideas, Traditions, Craftsmanship Interwine
Inspired by the rich traditions of Japanese Wagashi and the innovation of
Western sweets, we created "Tamatebaco"—not just a box of confections, but a gateway to experiencing the timeless beauty of Japan. Drawing inspiration from the mythical Tamatebaco, each box carries a story waiting to be unveiled, filled with Japanese culture, craftsmanship,
and wonder. We hope this box blossoms into a platform garden where tradition and
innovation flourish, carrying Japan’s heart to the world
A Story Behind the Name She's
The Essence of She's
The name 'She’s' embodies elegance, strength, and timeless beauty, inspired by the
word 'Seeds.' It reflects our vision of a community where the seeds of cultural tradition
and creativity come together and bloom.
Blooming Seeds into She's
Discover
Tamatebaco
We are She's
Inspired by Tradition, Guided by Heart
Our Passion
Our Philosophy
The Art and Heart Behind She's
At She’s, we are committed to sharing the finest Wagashi experience that embody
craftsmanship, authenticity, sustainability, and cultural harmony.
Every piece of Wagashi we choose is more than just a sweet— it carries a story, a tradition, and a connection to the heart of Japan.
1. Timeless Craftsmanship
Honoring traditional artistry with every piece
2. Zen Experience
Providing a genuine experience of Japanese elegance
3. Sustainable Traditions
Supporting local resources with mindful practices
4. Cultural Harmony
Building connections between cultures through
the art of Wagashi
Experience Zen
with She's
